APPAREL BRANDS LIVE
Accessories
Develop a backpack print around a new creative brief.
Apparel Brands / Live fashion design
The global homefor live fashiondesign.
Watch fashion and footwear designers from around the world share their computer screens as they create clothing, shoes and accessories. Follow your favourite designers, ask questions live and book masterclasses.
01 WATCH THE DESIGN02 HEAR THE THINKING03 ASK IN LIVE CHAT
Independent designer channels / Illustrative lineup
Inside the designer’s studio.
Follow a designer for free and get an email when they go live. Come back to see the next stage of the same project.
Illustrative lineup. Featured designers are not confirmed participants. Browse six more channels ↗
Apparel Brands portfolio
Nine labels. One live platform.
Apparel Brands and GAWP® would co-own the global platform. Hype, Bench and NICCE could anchor the first season alongside independent designers, with proposed sessions across all nine portfolio labels.
Streetwear
Rework an archive jacket for a new collection.
Streetwear
Develop graphics and colourways for a capsule.
Graphics
Explore how tattoo-inspired artwork can sit on a garment.
Performance
Compare detailing and material choices for a performance sock.
Menswear essentials
Build a palette for everyday essentials.
Swimwear
Explore scale and placement for a swimwear print.
Streetwear
Build a colour direction for a footwear concept.
Menswear
Develop a shirt through fabric, stripe and colour choices.
Illustrative programming across owned and licensed labels. Participation and category permissions would be agreed before launch.
Interactive session preview
Inside a live design session.
Compare two graphic placements on the same T-shirt, or switch to footwear to see how colour changes the balance of a sneaker.
CLOTHING / GRAPHIC PLACEMENT
Centre the wordmark.
A centred graphic gives the front a clear focal point. The centre line is a reliable reference when you scale the design across sizes.
Demo working sketch using the Bench wordmark. Both options use the same garment flat. The sketch and commentary were created for this preview.
FOOTWEAR / TWO COLOURWAYS
Let the shape lead.
Muted tones keep the upper quiet. Your eye goes to the cut-outs in the sculpted sole.
Both colourways are real releases, photographed from different angles. The comparison and commentary were written for this demo.
See a footwear production detail
ASICS × Studio HAGEL NeoCurve during manufacture. Photo from the ASICS feature in Highsnobiety.
Separately ticketed / Example masterclasses
Learn a technique live.
Book one focused session. Watch the designer demonstrate a technique on their computer screen and ask questions as they work.
Channel directory / Illustrative lineup
Find your next designer.
Explore six more independent designers or filter by discipline.
Example contributors and sessions. Participation has not been confirmed.
Illustrative launch programme / UK time
A first week worth coming back for.
Follow a design decision from the first session to the next stage. This sample schedule shows how portfolio and independent channels could share the same platform.
Tuesday / 6pm / Portfolio
Bench: Where should the graphic sit?
Compare two placements on the same T-shirt and ask what changes across sizes.
Try the session preview ↗Thursday / 6pm / Independent
Julian Roberts: Cutting for volume
See how changing a cut on a flat pattern changes the way the fabric falls.
Explore the sample channel ↗Sunday / 5pm / Portfolio
Bench: Refine the chosen placement
Return to the same design and see how scale and distance from the neckline change the final layout.
Explore the portfolio ↗Example programming. Dates, hosts and participation are illustrative.
Subscriptions & tickets
Pick how far you go.
Keep up with a favourite designer or spend one session on a specific skill. These are the proposed ways to take part.
01 / Free follow
Know when they go live.
Follow a channel and get go-live emails for open sessions.
Find a designer ↗02 / Channel subscription
Stay with the project.
Join a designer’s subscriber sessions as they develop a shoe and explain the decisions behind it.
See a sample channel ↗03 / Single ticket
Learn one technique.
Book a focused live masterclass, from building a 3D silhouette to balancing a colourway.
See example masterclasses ↗Founding partnership proposal
Build the world’s #1 live fashion design platform
Apparel Brands and GAWP® would co-own a global live fashion design platform under the Apparel Brands name. The group’s portfolio could help launch it, with independent designers from around the world featured from day one.
01 / Recurring revenue
Channel subscriptions
Fans pay for regular live sessions with the designers they follow.
02 / Single tickets
Live masterclasses
Viewers buy a ticket to learn a specific technique in one focused session.
03 / Brand partnerships
Sponsored design series
Sell sponsorship around a season, a designer channel or an original design brief.
GAWP® supplies the built streaming technology. It supports individual designer channels, live computer screen sharing with voice, audience comments, go-live emails and paid subscriptions.
Both partners would share in the platform’s growth through channel subscriptions, ticketed masterclasses and sponsorship across portfolio and independent designer channels.
Discuss the founding partnership ↗For fashion, footwear and accessory designers
Run your own channel.
Share a sketch, 3D model or material board from your computer. Build a following around your work and earn through channel subscriptions, separately ticketed masterclasses and sponsored sessions.